Commercial Pricing Sacramento Family Photography by Randy Santee

Whether you are a new customer or a long-time client, the design appointment is of utmost importance to create a unique commercial image. Our photography is artistically conceived and planned in advance to insure that your finished images are a true reflection of your businesses marketing objectives. Along with the usual discussion of image content, location and lighting style, we will discuss the final output your company is desiring.

The following guidelines and suggestions will help give a clearer vision as to the direction of the shoot, whether you choose to do a Head Shot, Half day or Full day Commercial session:

Timeless clothing which is simple and classic will help your portrait stand the test of time. Your child or family is the focal point of our work, therefore it is of utmost importance that clothing choices compliment and not distract from the overall balance and focus of your image. If you are doing a Color Study, keep your choices subtle and solid with everyone in the image wearing the same shade and "color family". Work for balance, harmony and color coordination. We recommend that adults wear long or three-quarter length sleeves. Youthful subjects can wear strapless or sun dresses, but these are best avoided in group portraits. Select clothing that will be flattering when seated, such as a long flared skirt instead of a mini-skirt.
For a black and white Head Shot Business Portrait, clothing needs to be professional, usually a suit and tie or blouse for jacket. We recommend simple styles with no patterns. Do not wear pinstripes as they do not reproduce well. Also, patterns in clothing for the most part should be avoided. With careful planning and communication with us, we can be sure to create for you professional image that will show you to your best.
Due to glare and distortion, glasses should be removed during your session. Or, if you prefer to wear them, you may want to have the lenses removed.
As you will appear to be wearing slightly less make-up in the photograph than you actually are, please wear your usual make-up plus a slight extra touch of blush, very well blended. Extra mascara is also recommended. Bring all of your make-up with you for repairs as needed. It is critical that men need a close shave, because nicks or scratched can be retouched but a 12 o'clock shadow can not be retouched. Remember to keep jewelry simple and avoid wearing a watch during the session. Styling your hair at home is the most convenient, but feel free to bring what’s needed for touch-ups.
We know that great images take time and concentration. Our advice is to pick a style or a mood and focus on it. Too many clothing & background changes leave little time to focus on what truly matters.